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Advertising theory and practice

Sandage, C.H. Fryburger, Vernon Rotzoll, Kim

Advertising theory and practice - 11th ed. - New Delhi All India Traveller Book seller 1987 - xv,509p. 22 cm. - The Irwin series in Marketing .

ISBN: 0256028516

Subjects--Uniform Titles:
Advertising techniques
Marketing

Dewey Class. No.: 659.1 / SAN

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