Advertising theory and practice (Record no. 12066)

MARC details
000 -LEADER
fixed length control field 00000nam a2200000 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251203090549.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256028516
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.101,
Item number D, san
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sandage, C.H.
245 ## - TITLE STATEMENT
Title Advertising theory and practice
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood
Name of publisher, distributor, etc. Richard D. Irwin
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent xv, 509p, 22cm
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Advertising
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Theory and practice
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fryburger, Vernon
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rotzoll, Kim
964 ## -
-- Eng
-- 100
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-- 010
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-- _
997 ## -
-- 15779 W
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Koha item type
Write-off       Central Library Central Library 08/04/1998 75.00   659.101, D, san 15779 Books