Direct hit (Record no. 79609)

MARC details
000 -LEADER
fixed length control field 00000nam a2200000 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20251203110141.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333931521
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number STO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stone, Merlin
245 ## - TITLE STATEMENT
Title Direct hit
Remainder of title direct marketing with a winning edge
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Macmillan
Date of publication, distribution, etc. 1998
300 ## - PHYSICAL DESCRIPTION
Extent iv,316p.
Dimensions 23 cm.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Davies, Derek
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bond, Alison
964 ## -
-- ENGLISH
--
-- 658
-- BOOK
--
-- _
997 ## -
-- 93939 LIBSS C
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total checkouts Full call number Barcode Koha item type
        Central Library Central Library 28/09/1999 148.75   658.8 STO 93939 Books