Berry, Michael J.A <br/><br/>
Data mining techniques  for marketing, sales, and customer relationship management 

 - 2nd ed. 
 - New Delhi  Wiley Publishing, Inc  2004-R2007 
 - xix,643p.  24cm.  PB 
<br/><br/><label>ISBN: </label>8126505176 
<br/><br/><label>Dewey Class. No.: </label>006.312  / BER