TY  - BOOK
AU  - Berry, Michael J.A
AU  - Linoff, Gordon S
TI  - Data mining techniques: for marketing, sales, and customer relationship management
SN  - 8126505176
U1  - 006.312 
PY  - 2004///-R2007
CY  - New Delhi
PB  - Wiley Publishing, Inc
ER  -