TY  - BOOK
AU  - Fitzsimmons, James A
AU  - Fitzsimmons,Mona J
TI  - Service Management: operations, strategy,and information technology
SN  - 0070615667
U1  - 658.5 
PY  - 1994///-R2008
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Service industrries, Management
ER  -