<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00000nam a2200000 a 4500</leader>
  <controlfield tag="005">20251203090549.0</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">0256028516</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">659.101,</subfield>
    <subfield code="b">D, san</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Sandage, C.H.</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Advertising theory and practice</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">11th ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Homewood</subfield>
    <subfield code="b">Richard D. Irwin</subfield>
    <subfield code="c">1987</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xv, 509p, 22cm</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
    <subfield code="a">Advertising</subfield>
  </datafield>
  <datafield tag="690" ind1=" " ind2=" ">
    <subfield code="a">Theory and practice</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Fryburger, Vernon</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Rotzoll, Kim</subfield>
  </datafield>
  <datafield tag="964" ind1=" " ind2=" ">
    <subfield code="b">Eng</subfield>
    <subfield code="c">100</subfield>
    <subfield code="d"></subfield>
    <subfield code="e">010</subfield>
    <subfield code="f"></subfield>
    <subfield code="g">_</subfield>
  </datafield>
  <datafield tag="997" ind1=" " ind2=" ">
    <subfield code="a">15779 W</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">12066</subfield>
    <subfield code="d">12066</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">2</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">PU</subfield>
    <subfield code="b">PU</subfield>
    <subfield code="d">1998-04-08</subfield>
    <subfield code="g">75.00</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">659.101, D, san</subfield>
    <subfield code="p">15779</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
