TY  - BOOK
AU  - Sandage, C.H.
AU  - Fryburger, Vernon
AU  - Rotzoll, Kim
TI  - Advertising theory and practice
SN  - 0256028516
U1  - 659.101, 
PY  - 1987///
CY  - Homewood
PB  - Richard D. Irwin
ER  -