Keller, KevinLane <br/><br/>
Strategic brand management  building, measuring and managing brandy equity 

 - 3rd Edn. 
 - New Delhi  PHI learning  2008 
 - xxi,682p.  24cm.  PB 
<br/><br/><label>ISBN: </label>9788120335400 
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL