Boyd, W Harper Ralph, Westfall Stasch, Stanley F. <br/><br/>
Marketing research  Text and cases 

 - 7th ed. 
 - New Delhi  AITBS  1990 
 - xv, 816 p,  23 cm.  PB 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / BOY