TY  - BOOK
AU  - Boyd, W Harper
AU  - Ralph, Westfall
AU  - Stasch, Stanley F.
TI  - Marketing research: Text and cases
SN  - 8185386161
U1  - 658.83 
PY  - 1990///
CY  - New Delhi
PB  - AITBS
KW  - Management
KW  - Marketing research
ER  -