00359nam a2200121 a 450000500170000002000180001708200150003510000290005024500660007926000450014530000280019050000190021820251203112000.0  a9780230527270  a658.8bBUS  aMichel, Daniel...[et.al]  aBusiness-to-business marketingbstrategies and implementation  aNew YorkbPalgrave Macmillanc1996-R2009  axviii. 469p.c24cm.bPB  aincludes index