Keller, Kevin Lane ...[et .al] <br/><br/>
Harvard business review on marketing 

 - United States of America  Harvard Business School Press  1999-R2001 
 - vii,182p.  PB  22cm. 
 - Harvard Business Review Paperback Series .
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9781578518043 
<br/><br/><label>Dewey Class. No.: </label>658.8  / HAR