00421nam a2200133 a 450000500170000002000180001708200150003510000350005024500410008526000720012630000250019849000450022350000190026820251203112001.0  a9781578518043  a658.8bHAR  aKeller, Kevin Lane ...[et .al]  aHarvard business review on marketing  aUnited States of AmericabHarvard Business School Pressc1999-R2001  avii,182p.c22cm.bPB  aHarvard Business Review Paperback Series  aincludes index