TY  - BOOK
AU  - Keller, Kevin Lane ...[et .al]
TI  - Harvard business review on marketing
T2  - Harvard Business Review Paperback Series
SN  - 9781578518043
U1  - 658.8 
PY  - 1999///-R2001
CY  - United States of America
PB  - Harvard Business School Press
N1  - includes index
ER  -