TY  - BOOK
AU  - Reic, Ivna
TI  - Events marketing management: a consumer perspective
SN  - 9780415533584
U1  - 394.20688 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - 
KW  - Event management
KW  - Special events -- Marketing
N1  - Includes bibliographical references and index
ER  -