Pierson,  Frank  _ <br/><br/>
Correlation and measurement in marketing research  _ 

 - New Delhi  Horizon Press  2019 
 - viii, 279 p.  PB  24 cm. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9789387985100 
<br/><br/><label>Subjects--Personal Names: </label>   _ 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing research<br/>Research--Statistical methods<br/>Marketing research -- Statistical methods
<br/><br/><label>Dewey Class. No.: </label>658.83028  / PIE