TY  - BOOK
AU  - Pierson,  Frank
TI  - Correlation and measurement in marketing research: _
SN  - 9789387985100
U1  - 658.83028 
PY  - 2019///
CY  - New Delhi
PB  - Horizon Press
KW  - 
KW  - Marketing research
KW  - Research--Statistical methods
KW  - Marketing research -- Statistical methods
N1  - Includes bibliographical references and index
ER  -