02048nam a2200325 a 450000500170000001000150001702000250003204000280005704200080008505000220009308200170011508400450013210000300017724501050020726000390031230000230035133600210037433700250039533800230042050000510044352009190049465000190141365000220143265000290145465000400148365000460152365000460156965000510161565000560166620251203115024.0  a2014007455  a9781138776456 (pbk.)  aDLCbengerdacDLCdDLC  apcc  aHM741b.L563 2015  a302.231bLIP  aSOC052000aCOM060140aLAN0080002bisacsh  aLipschultz, Jeremy Harris  aSocial media communication :bconcepts, practices, data, law and ethics /cJeremy Harris Lipschultz.  aaNew York, NY :bRoutledge,c2015.  axvi, 251 p.c26 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and index.  a"In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"--cProvided by publisher.  aaSocial media.  aaSocial networks.  aaOnline social networks.  aaSocial mediaxLaw and legislation.  aaSocial mediaxMoral and ethical aspects.  aaSOCIAL SCIENCE / Media Studies.2bisacsh  aaCOMPUTERS / Web / Social Networking.2bisacsh  aaLANGUAGE ARTS & DISCIPLINES / Journalism.2bisacsh