00000nam a2200000 a 4500 20251203115024.0 2014007455 9781138776456 (pbk.) DLC eng rda DLC DLC pcc HM741 .L563 2015 302.231 LIP SOC052000 COM060140 LAN008000 bisacsh Lipschultz, Jeremy Harris Social media communication : concepts, practices, data, law and ethics / Jeremy Harris Lipschultz. aNew York, NY : Routledge, 2015. xvi, 251 p. 26 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. "In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"-- Provided by publisher. aSocial media. aSocial networks. aOnline social networks. aSocial media Law and legislation. aSocial media Moral and ethical aspects. aSOCIAL SCIENCE / Media Studies. bisacsh aCOMPUTERS / Web / Social Networking. bisacsh aLANGUAGE ARTS & DISCIPLINES / Journalism. bisacsh 7 cbc orignew 1 ecip 20 y-gencatlg acquire 1 shelf copy policy default xl06 2014- 03-10 rm05 2015-01-20 to BCCD (Telework) _ 217526 C 206743 206743 0 0 0 0 PU PU 2020-07-02 2182.32 0 302.231 LIP 217526 2026-10-27 11:54:14 BK