concepts, practices, data, law and ethics Lipschultz, Jeremy Harris creator text aNew York, NY Routledge 2015 monographic xvi, 251 p. 26 cm "In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they'll need to both evaluate and utilize current and future forms of social media"-- Jeremy Harris Lipschultz. Includes bibliographical references and index. aSocial media aSocial networks aOnline social networks aSocial media Law and legislation aSocial media Moral and ethical aspects aSOCIAL SCIENCE / Media Studies aCOMPUTERS / Web / Social Networking aLANGUAGE ARTS & DISCIPLINES / Journalism HM741 .L563 2015 302.231 LIP SOC052000 COM060140 LAN008000 9781138776456 (pbk.) 2014007455 DLC 20251203115024.0 eng