Wirtz, Jochen Lovelock, Christopher <br/><br/>
Services marketing  people technology strategy 

 - 9th ed. 
 - Chennai  World Scientific  2022 
 - xvii, 665p,  PB  26cm. 
<br/><br/><label>ISBN: </label>9781944659820 
<br/><br/><label>Subjects--Personal Names: </label>   _ 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Service  marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / WIR