00445nam a2200181 a 450000500170000002000180001708200150003510000180005010000260006824500510009425000120014526000360015730000270019360000080022063000230022885600060025185600060025720251219155823.0  a9781944659820  a658.8bWIR  aWirtz, Jochen  aLovelock, Christopher  aServices marketingbpeople technology strategy  a9th ed.  aChennaibWorld Scientificc2022  axvii, 665p,c26cm.bPB  bc_  aService  marketing  f_  a_