TY  - BOOK
AU  - Wirtz, Jochen
AU  - Lovelock, Christopher
TI  - Services marketing: people technology strategy
SN  - 9781944659820
U1  - 658.8 
PY  - 2022///
CY  - Chennai
PB  - World Scientific
KW  - 
KW  - Service  marketing
ER  -