Kim, Chan W.  _ <br/><br/>
Blue ocean strategy  how to create uncontested market space and make the competition irrelevant 

 - Boston  Harward business review press  2015 
 - xxviii, 287p.  HB  20cm. 
<br/><br/> Includes appendix, notes, bibliography and index 
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Personal Names: </label>   _ 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>New products, Market segmentation,
<br/><br/><label>Dewey Class. No.: </label>658.802  / KIM