TY  - BOOK
AU  - Kim, Chan W.
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
SN  - 9781625274496
U1  - 658.802 
PY  - 2015///
CY  - Boston
PB  - Harward business review press
KW  - 
KW  - New products, Market segmentation
N1  - Includes appendix, notes, bibliography and index
ER  -