00379nam a2200145 a 450000500170000002000150001708200150003210000220004710000220006910000190009124500370011026000360014730000250018363000250020820251203091135.0  a0137565453  a658.8bAGA  aAgarwal, Manoj K.  aBurger, Philip C.  aReid, David A.  aReadings in Industrial marketing  aNew JerseybPrentice-Hallc1986  avi,233p.b21 cm.cPB  aIndustrial Marketing