TY  - BOOK
AU  - Agarwal, Manoj K.
AU  - Burger, Philip C.
AU  - Reid, David A.
TI  - Readings in Industrial marketing
SN  - 0137565453
U1  - 658.8 
PY  - 1986///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Industrial Marketing
ER  -