TY  - BOOK
AU  - Cambie, Silvia
AU  - Ooi, Yang May
TI  - International communications strategy: developments in cross-cultural communications, PR and social media
SN  - 9780749460709
U1  - 659.2 
PY  - 2010///
CY  - New Delhi
PB  - Kogan page limited
KW  - 
KW  - Management
KW  - Public relations
KW  - Intercultural communication
KW  - Leadership
N1  - Includes index
ER  -