00000nam a2200000 a 4500 20251222125932.0 9781412914178 659.20285 KEL Kelleher, Tom _ Public relations online lasting concepts for changing media New Delhi Sage 2007 xv, 161 p. 24 cm. PB Includes index _ Public relations--Data processing _ _ _ "Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations."--Jacket. 223251 328367 328367 0 0 0 0 PU PU 2020-10-16 3705.60 0 659.20285 KEL 223251 2023-10-14 BK