Bennett, Peter D. Kassarjian, Harold H. <br/><br/>
Consumer behavior 

 - Delhi  Prentice-Hall of India  1993 
 - ix, 134 p.  22 cm.  PB 
 - Prentice-Hall foundations of marketing series .
<br/><br/><label>ISBN: </label>8120301722 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / BEN