TY  - BOOK
AU  - Bennett, Peter D.
AU  - Kassarjian, Harold H.
TI  - Consumer behavior
T2  - Prentice-Hall foundations of marketing series
SN  - 8120301722
U1  - 658.8342 
PY  - 1993///
CY  - Delhi
PB  - Prentice-Hall of India
KW  - Management
KW  - Marketing management
ER  -