Kotler, Philip, Armstrong, Gary <br/><br/>
Principles of Marketing 

 - 5th ed 
 - Delhi  Prentice-Hall of India  1991 
 - xx,711p, 23cm 
<br/><br/><label>ISBN: </label>0876927045 
<br/><br/><label>Dewey Class. No.: </label>658.8,  / D, kot