00385nam a2200133 a 450000500170000002000150001708200150003210000190004724500750006625000120014126000400015330000200019349000380021320251203091329.0  a0876925131  a658.8bKOT  aKotler, Philip  aMarketing management : analysis, planning, implementation, and control  a6th ed.  aDelhibPrentice-Hall of Indiac1988  axxi, 777p, 22cm  aPrentice-Hall series in Marketing