Jain, Subhash C. <br/><br/>
Marketing planning and strategy 

 - Ohio  South-Western Publishing Co.  1981 
 - xiv,652p.  22 cm. 
<br/><br/><label>ISBN: </label>0538191201 
<br/><br/><label>Dewey Class. No.: </label>658.802,  / D, Jai