00370nam a2200145 a 450000500170000008200170001710000240003410000180005824500380007626000290011430000240014363000150016763000130018263000290019520251202164224.0  a658.834bCON  aWorcester, Robert M  aDownham, John  aConsumer market research handbook  aAmsterdambHollandc1986  aIX, 840, 24 cm.bHB  aManagement  aHandbook  aConsumer Market Research