Kotler, Philip <br/><br/>
Principles marketing 

 - Delhi  Prentice hall  1983 
 - xxiv,676 p.  HB  24 cm. 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Marketing Management<br/>Consumer Markets<br/>Communication<br/>International Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT