Pilditch, James <br/><br/>
Winning Ways:How comppanies create the products we all want to buy 

 - Delhi  ViVa Books  1992 
 - xviii,302p, 22cm 
<br/><br/><label>ISBN: </label>818561718X 
<br/><br/><label>Dewey Class. No.: </label>658.56,  / D, Pil