00450nam a2200157 a 450000500170000008200180001710000280003524500430006326000440010630000230015063000150017396400160018899700110020499900150021595200620023020251202164240.0  a658.0051bHBR  aHarvard Business Review  aMarketing planning and strategy part 6  aNew YorkbHarvard Business Reviewc1976  a152 p.c24 cm.bHB  aManagement  bcdefg_  a4937 C  c4875d4875  00104070aPUbPUd1998-04-09l0o658.0051 HBRp4937yBK