00505nam a2200169 a 450000500170000008200190001710000280003624500390006426000440010330000220014749000340016963000150020396400160021899700110023499900150024595200750026020251202164240.0  a658.0051,bHBR  aHarvard Business Review  aMarketing planning strategy part 2  aNEw YorkbHarvard Business Reviewc1963  a136 p.c24 cmcHB  aHarvard Business Review 21126  aManagement  bcdefg_  a4932 C  c4885d4885  00104070aPUbPUd1998-04-09l0o658.0051, HBRp4932q2009-07-16yBK