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Marketing communications in a changing environment 

 - New York  Harward Business Review  1983 
 - viii, 157 p.  HB  28 cm . 
 - Harvard Business Review No.4081 .
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Countersemetation<br/>Advertising<br/>Selling Approach<br/>Productvity Imporvement
<br/><br/><label>Dewey Class. No.: </label>658.0051  / HBR