TY  - BOOK
AU  - 
ED  - Harvard Business Review
TI  - Marketing communications in a changing environment
T2  - Harvard Business Review No.4081
U1  - 658.0051 
PY  - 1983///
CY  - New York
PB  - Harward Business Review
KW  - Management
KW  - Countersemetation
KW  - Advertising
KW  - Selling Approach
KW  - Productvity Imporvement
ER  -