Diamond, Jay Pintel, Gerald <br/><br/>
Principles of marketing 

 - 3rd ed. 
 - New Jersey  Prentice-Hall  1986 
 - xv, 446p.  23 cm.  HB 
<br/><br/><label>ISBN: </label>0137013922 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / DIA