00345nam a2200145 a 450000500170000002000150001708200150003210000170004710000190006424500280008325000120011126000360012330000260015963000140018520251202164244.0  a0137013922  a658.8bDIA  aDiamond, Jay  aPintel, Gerald  aPrinciples of marketing  a3rd ed.  aNew JerseybPrentice-Hallc1986  axv, 446p.b23 cm.cHB  aMarketing