Cundiff, Edward W. Still, Richard R. Govoni, Norman A.P <br/><br/>
Fundamentals of modern marketing 

 - 4th ed. 
 - New Delhi  Prentice-Hall  1985 
 - x,482 p.  23 cm  PB 
<br/><br/><label>ISBN: </label>08769241610 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CUN