00423nam a2200169 a 450000500170000002000160001708200150003310000230004810000220007110000230009324500370011625000120015326000350016530000240020063000150022463000140023920251202164245.0  a08769241610  a658.8bCUN  aCundiff, Edward W.  aStill, Richard R.  aGovoni, Norman A.P  aFundamentals of modern marketing  a4th ed.  aNew DelhibPrentice-Hallc1985  ax,482 p.b23 cmcPB  aManagement  aMarketing