TY  - BOOK
AU  - Kotler, Philip
AU  - Ferrell, O.C.
AU  - Lamb, Charles
TI  - Cases and readings for marketing for nonprofit organizations
SN  - 0131190814
U1  - 658.8 
PY  - 1983///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing-Case studies
ER  -