Jain, Subhash C <br/><br/>
Marketing planning and strategy 

 - Ohio  South-Western Publishing Co.  1981 
 - xiv,652 p.  22 cm.  PB 
<br/><br/><label>ISBN: </label>0538191201 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Marketing Planning-Strategy
<br/><br/><label>Dewey Class. No.: </label>658.802  / JAI