Sandage, C.H. Fryburger, Vernon Rotzoll, Kim <br/><br/>
Advertising theory and practice 

 - 11th ed. 
 - New Delhi  All India Traveller Book seller  1987 
 - xv,509p.  22 cm. 
 - The Irwin series in Marketing .
<br/><br/><label>ISBN: </label>0256028516 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>Advertising techniques<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / SAN