TY  - BOOK
AU  - Sandage, C.H.
AU  - Fryburger, Vernon
AU  - Rotzoll, Kim
TI  - Advertising theory and practice
T2  - The Irwin series in Marketing
SN  - 0256028516
U1  - 659.1 
PY  - 1987///
CY  - New Delhi
PB  - All India Traveller Book seller
KW  - Advertising techniques
KW  - Marketing
ER  -